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Mount Washington Observatory's 10th Annual Seek the Peak Hike-A-Thon Adds New Concert, Big Prizes and New Sponsors

Assembly of Dust Headlines New Seek the Peak Kick-off Concert at Cranmore Mountain Resort

MOUNT WASHINGTON, NH – With the addition of a new outdoor concert at North Conway’s Cranmore Mountain Resort, the nonprofit Mount Washington Observatory has its sights set on raising over $200,000 during the 2010 edition of the organization’s highly successful Seek the Peak Hike-a-Thon fundraiser.

Presented by Subaru, L.L.Bean and new sponsor Stonyfield Farm, the 10th Annual Seek the Peak Hike-a-Thon takes place on July 23-24, 2010. As many as 500 hikers from across the country will travel to northern New Hampshire to climb Mount Washington and raise funds for the Mount Washington Observatory.

The event kicks off July 23 with an outdoor concert at Cranmore Mountain Resort, featuring New England jam band favorite Assembly of Dust and special guest The Brew. Sponsored by Subaru of America and Tuckerman Brewing Company, the concert is expected to draw thousands of people to the North Conway ski resort’s base area.

“Seek the Peak is an amazing event,” notes Mount Washington Observatory Executive Director Scot Henley. “It’s a fun physical challenge that gets people outside to experience the outdoors, and it supports a legendary cause. Adding the concert this year allows us to reach many more people and gets the local community involved as well.”

Seek the Peak is a classic participant-driven fundraising event. Hikers sign up in advance, and then raise a minimum of $100 in donations. On Friday, July 23, registration opens at the Observatory’s Weather Discovery Center science museum in North Conway Village at 12:00 PM, followed by a kick-off party on the museum’s exhibit floor from 5:00 to 8:00 PM.

Also on July 23, doors for the Assembly of Dust concert open at 5:00 PM, with special guest The Brew taking the stage at 6:00 PM. Tickets for the concert are $19 in advance or $25 at the door, and are available by phone at (800) 706-0432 or online at www.SeekThePeak.org and www.MountWashington.org. Coolers will not be allowed at the concert.

On Seek the Peak Saturday, July 24, participants embark upon a trek to the rocky, windswept summit of Mount Washington, enjoying a day-long adventure on New England’s tallest peak. Once they reach the summit, participants can tour the Observatory’s legendary weather station, meet the mountaintop crew, and take in the greatest views in the northeastern United States.

Afterwards, participants are invited to a huge after party at the base of the Mt. Washington Auto Road, featuring a barbeque dinner, live bluegrass music by Carrollton, Mississippi’s “The Okratones,” and thousands of dollars in prize giveaways including a one-year lease of a 2010 Subaru Outback, a family canoe package from L.L.Bean, a $500 Settler’s Green Outlet Village shopping spree and “keys to the castle”, an all-inclusive 2011 winter overnight stay at the Observatory’s famous mountaintop weather station for the winner and five friends.

The 2010 edition of Seek the Peak is poised to be the largest fundraising event in the Observatory’s history and one of the largest charitable events in the region. Over its previous nine years, Seek the Peak has raised just under $500,000 for the nonprofit Mount Washington Observatory. In 2009, Seek the Peak raised a record $117,278. This year’s participants are already on track to surpass 2009’s record fundraising figure.

The first 400 hikers to raise at least $100 will receive a long-sleeve Seek the Peak t-shirt, free admission to the Assembly of Dust concert and Seek the Peak after party, and a stuff sack from Ragged Mountain Equipment, filled with goodies valued at more than $100. 

To participate in Seek the Peak as a hiker, donor, or sponsor, visit www.SeekthePeak.org or call (603) 356-2137, ext. 230. To learn more about Mount Washington Observatory, visit www.MountWashington.org.

Mount Washington Observatory is a private, nonprofit, member-supported institution with a mission to advance understanding of the natural systems that create the Earth's weather and climate by maintaining its mountaintop weather station, conducting research and educational programs, and interpreting the heritage of the Mount Washington region. Operating within the 59-acre Mt. Washington State Park, the Observatory has been monitoring Mount Washington’s extreme conditions from its legendary mountaintop weather station since 1932, using this unique site for scientific research and educational outreach.

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NOTE: High-resolution photos are available to accompany this story. For information contact Mount Washington Observatory Marketing and Communications Coordinator Cara Rudio at (603) 356-2137, ext. 212 or crudio@mountwashington.org.

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