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New Hampshire Company Makes The Ultimate Pizza Delivery

Rustic Crust to Kick Off New Mount Washington Observatory Partnership with Summit Pizza Party

PITTSFIELD, NH – February 18, 2011 – When you live and work on top of the Northeast’s tallest peak, a place so remote and extreme that it can only be reached by snow tractor for half of the year, getting take-out isn’t exactly an option. But that’s about to change.

On Tuesday, February 22, Rustic Crust CEO Brad Sterl and crew will embark upon a several hour snow tractor trek up the 6,288-foot mountain for the “ultimate pizza delivery.” The never-before-attempted feat aims to deliver a tractor full of Rustic Crust pizza crusts, sauce, cheese and all the fixins’ – as well as the famous American Flatbread, the perfect wood-fired pizza – to the Mount Washington Observatory summit weather station, where hungry scientists will savor their first-ever take-out dinner.

The extreme pizza delivery marks the official start of Rustic Crust’s new partnership with Mount Washington Observatory, a nonprofit research and educational institution which has operated the summit weather station since 1932. The Pittsfield, New Hampshire-based pizza crust maker will be a sponsor of the Observatory’s 11th annual Seek the Peak hike-a-thon this July 22-23, pledging cash and healthy pizza to the event.

“As a New Hampshire business, we’re proud to support the Observatory,” says Sterl, who masterminded the mile-high pizza party. “This dedicated staff is conducting critical research, monitoring our climate and helping us better understand how weather impacts our planet and our daily lives.”

“We are thrilled that Rustic Crust, a New Hampshire business with a shared interest in health and our environment, has chosen to support our endeavours,” says Mount Washington Observatory Executive Director Scot Henley. “Nutritious food is an essential part of life in the Home of the World’s Worst Weather—and I know the crew is excited for the delivery.”

For Sterl, the unorthodox delivery is nothing new: back when he was President of the Foodee’s Pizza chain, he arranged lunch drops by helicopter to the crews repairing the Old Man of the Mountains in Franconia Notch.

The Mount Washington Observatory trip will also reinforce Sterl’s message that pizza can be a healthy choice.

“By making uninformed snack choices, we’ve become a nation at risk in terms of our health. We’re eating too much over-processed food, but we don’t have to deprive ourselves of fun foods like pizza – we just have to make it right, with natural, nutritious, good-for-you ingredients.”

About Rustic Crust (www.rusticcrust.com)
Rustic Crust is the #1 U.S. national brand of natural prepared, ready-made pizza crusts, specializing in all natural, Old World crusts and flatbreads that are as convenient as they are delicious. Founded in 1996 as Ever Better Eating, Rustic Crust offers a variety of ready-made crusts and frozen topped flatbread pizzas, each crafted with dough formed by hand, allowed to slowly ferment, double proofed, and baked in custom ovens for rich flavor.
Committed to using the highest quality, RC sources fresh, local and organic foods from small New England farms whenever they are available; healthy all natural ingredients such as whole grain wheat flour, fresh herbs, cold-pressed olive oil, vine-ripened tomatoes, and handpicked vegetables. No artificial preservatives, trans fats, hydrogenated oils, GMOs, or added sugar are ever used in any delicious Rustic Crust products.

About American Flatbread (www.americanflatbread.com)
American Flatbread is the leading natural frozen flatbread pizza on the market and is offered in supermarkets, health, and gourmet stores nationwide. Each pizza is crafted from scratch and par-baked in wood fired earthen ovens, and the newest offering is the Vegan Harvest pizza.

About Mount Washington Observatory
Mount Washington Observatory, which operates within the 59-acre Mt. Washington State Park, is a private, nonprofit, membership-supported research and educational institution. Since 1932, Mount Washington Observatory has been studying the mountain’s incredible extremes, conducting scientific research, educating the public about the science of weather and climate and amassing one of North America’s longest and most unique climate records. For weather reports, webcams, photos and more, visit MountWashington.org.

Note: High-quality images and video will be available to accompany this article on February 22, 2011.

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