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Mount Washington Observatory Announces 13th Annual Seek the Peak Hike-a-thon July 19-20

Fundraising Push is on to Earn All-New Incentives

NORTH CONWAY, NH—May 2, 2013—The nonprofit Mount Washington Observatory is proud to announce its 13th annual Seek the Peak hike-a-thon July 19-20, 2013. Presented by Eastern Mountain Sports, Subaru and Vasque with support from Fairpoint Communications and Anthem Blue Cross Blue Shield in New Hampshire, Seek the Peak 13 features a host of incredible fundraising incentives and prizes. Hikers are encouraged to register as soon as possible to begin working towards their rewards.

“Seek the Peak is not only a signature event for the Observatory, but also a staple for many of our participants who return each year because of how unique and rewarding it is,” says Observatory Events & Marketing Manager, Krissy Fraser. “Our $200 fundraising minimum earns participants an EMS Techwick event tee, an EMS day pack loaded with freebies, and entry into a drawing for great outdoor gear and getaways. From there, the incentives get bigger and better the more money you raise.”

All who raise $1,000 or more will receive an EMS soft shell jacket; those who raise $2,500 or more will also receive an EMS tent, and all who raise $5,000 or more will also receive an EMS kayak. Event prizes, also tiered by fundraising level, include a $500 gift certificate to Settlers’ Green Outlet Village, a one-year lease on a 2014 Subaru, and more.

“Seek the Peak provides vital operating income for our mountaintop weather station, our museums, educational programs, research and more,” says Observatory Executive Director Scot Henley, “so we are incredibly thankful for the support of our sponsors, who make it possible to offer such powerful incentives.”

“This year we have also added some ‘priceless’ prizes,” says Fraser, “including an overnight snow cat trip to the summit of Mount Washington, a photo published in the Observatory’s magazine, and the opportunity to offer an Observatory distance learning program to the school of your choice.”

As the nonprofit scientific institution’s largest annual fundraiser, Seek the Peak supports Mount Washington Observatory’s work in weather observation, research, and education.

Seek the Peak is open to hikers of all ages and abilities, and registration is free. There is no timed start, and participants may ascend the peak via the trail of their choice.

“Some families enjoy a short hike and then come back down, while really motivated hikers get up before dawn and bag a couple summits,” says Henley. “Distance doesn’t matter; it’s all about getting outside to enjoy this wonderful mountain we call home.”

Participants are treated to a kick-off party in North Conway Friday evening, and those who summit are invited inside the Observatory’s famous mountaintop weather station for a tour and refreshments. The event culminates with a huge after party featuring an outdoor expo, live music, the famous awards ceremony and a sumptuous, all-you-can-eat feast.

For more information and to register, volunteer, or become an event sponsor, visit SeekthePeak.org, or call (800) 706-0432, x231.

About Mount Washington Observatory
Operating within the 59-acre Mt. Washington State Park, Mount Washington Observatory is a private, nonprofit, member-supported research and educational institution with a mission to advance understanding of Earth’s weather and climate. Since 1932, the Observatory has been observing Mount Washington’s incredible extremes from its mountaintop weather station, amassing one of North America’s longest and most unique climate records while conducting scientific research and educational outreach. For weather reports, webcams, summit trips, photos and more, please visit MountWashington.org.

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